new build

This project was carried out as an employee of Rogers Stirk Harbour, from 2006 to 2009.

The Hyundai is currently the biggest department store in Seoul; it takes up nearly 90,000 square meters and spans 12 floors. Whereas most department stores are connected to malls, this department store is an entity unto itself, a stand-alone store.

A key design concept was an emphasis on natural light and open spaces instead of the crowded counters in many department stores.

In 2009 the project was put on hold for several years, hence it's opening in spring 2021.

For further information see RSHP's website.